Legal

Privacy Policy

Last updated: September 29, 2026

River Rat Guide is a river-navigation app for the United States, operated by SmithLink Enterprises LLC ("we," "us"). This policy explains what we collect, why, and the control you have over it. The short version is below; the details follow.

The short version. Your precise location is used on your device for navigation and never leaves it. We don't require an email or a password — you sign in with Apple. We store only what's needed to run the app: your account, a coarse home region you choose, the marks you save, and your subscription status (Apple handles payment — we never see your card). We don't sell your data or use it for advertising. You can delete your account, and everything with it, from inside the app.

1. Information we collect

Account information

You sign in with Sign in with Apple. This gives us a unique identifier that represents your account. There is no username or password. Providing your email is not required, and Apple lets you hide it. If you choose to share your name on your first sign-in, we use it only to pre-fill an editable display name.

Home region (optional, and chosen by you)

In your profile you may set a coarse home region — a U.S. state and county. This is something you choose and type; it is not derived from your device's GPS or location. We use it for regional features and aggregate reporting. It is coarse by design, and you can change or remove it at any time.

Precise location — processed on your device, not collected

With your permission, the app uses your device's precise location for navigation, positioning on the map, and nearby features. This happens on your device. We do not collect, store, or transmit your precise location or any location history to our servers. If you decline location access, navigation features that need it simply won't function, but the rest of the app works.

Saved marks and waypoints

Places you save ("marks") are stored and synced to your account so they're available across your devices. They are private to you — no other user can see them.

Reports and community contributions

Subscription information

Subscriptions are sold and processed by Apple through the App Store. We receive your subscription status (for example, whether you are in a free trial or active) and an Apple transaction identifier, which we use to grant access. We never receive or store your payment card or billing details — Apple handles all of that.

Anonymous usage analytics

To understand how the app is used, we collect anonymous, aggregate usage counts bucketed to a broad geographic region (roughly a state/county/basin level). These counts are increment-only and are not linked to your identity or account. They tell us "how many sessions happened in this broad area," never who did what.

2. How we use information

3. How information is shared

We do not sell your personal information, and we do not use it for third-party advertising. We may use de-identified, aggregate statistics for our own business analysis.

4. Your choices and data deletion

We retain your data while your account is active. When you delete your account, associated personal data is removed; anonymous aggregate usage counts, which are not tied to you, may remain.

5. Security

Data is encrypted in transit. Your private data (your account, marks, and reports) is protected by per-user access controls so that it is accessible only to you and to us as needed to operate the app. No method of transmission or storage is perfectly secure, but we work to protect your information.

6. Children

River Rat Guide is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will remove it.

7. Your rights

You may request to access, correct, or delete your personal information. Deletion is available directly in the app; for other requests, contact us at the address below. Depending on where you live, you may have additional rights under applicable privacy laws.

8. Changes to this policy

We may update this policy as the app evolves. When we do, we'll revise the "Last updated" date above, and significant changes will be reflected here.

9. Contact

Questions about this policy or your data? Email us at support@riverratguide.com.